Think Christmas in July
Here's part of a presentation I made at the International Photo Imagers' Summer Splash in Cancun.
Step one was taking a few pictures of local businesses with a digital camera. The examples shown here are two of our local downtown restaurants, which may help explain why I'm a few pounds over my fighting weight.
I also took a picture of one of the great signs that welcomes people to Aiken.
Step two was using PhotoShop to turn that sign into a greeting card template.
Step three was making a couple cards for each business.
Step four, a Post-It note addressed to the business owner and slapped onto the picture.
Step five, pop the card and note into a hand-addressed envelope.
It tells the recipients three things:
Because these go out early, they should start the recipients thinking about cards early. I'll guaranty that this is one mailing piece that doesn't get thrown in the trash! Naturally I saved those files in case somebody wants to order that exact card!