home movies sitting in the closet can be another profit center
Movies are awkward. You have to dig out the projector, set up a screen.
Then after the popcorn is popped and everyone's comfy, the projector bulb
20 years after the first big
rush of customers transferring their home movies to video, there are still
millions of feet of movies sitting in closets. This can be an important
While it's a mature market,
it's one that you can enter without any capital expense at all. You need
to enter into a relationship with a video transfer specialist such as
Reel-to-Reel Video. You need to put up a sign. You need a price list. You
need a log sheet for orders.
You need to be really careful
with your customer's movies, too. Often they represent a whole lifetime of
memories. You must instill confidence, and you must do everything possible
to deserve that confidence.
If you do all this, count on a
good margin and happy customers.
Video transfers can make for a
nice profit center without your buying any hardware, but you may want
to buy one piece of equipment: a dual-deck VCR for copying tapes.
Dual-Deck VCRs are literally
two VCRs in one. Even if you hook together two top-of-the-line single deck
VCRs, you'll never get a really good copy of your original VHS tape. There
are minute differences in tape speed and differences in the way the decks
are engineered. Go-Video's dual decks incorporate proprietary circuitry
called "Americhrome" that really works to give you VHS copies
that are nearly as good as the original
doesn't take long for such equipment to pay for itself. One day a
secretary from a quasi-governmental agency called and asked could I make
15 copies of a video tape by the next day? I said yes and looked forward
to making a quick $200 (15 copies at $15 each, less about $12 for blank
tape.) After I'd started the job they called back to say "sorry, we
meant to order 50 copies." We were up most of the
night, and I brought in my own VCR from home to enable making two copies
at once - but it was a fast $725 in profit! You'd have to sell a lot of
SLR cameras to do that!
When you order a video
transfer from the video lab, don't order extra copies - make them yourself
and put the difference in your own cash register.
Here are a couple of video
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