You can’t stay in business if all you do is make 2 sets of 4x6 prints from a roll of film. You can’t stay in business if you wait for customers to come to you. You’ve got to do more, as traditional roll counts fall inexorably to the basement.
There was a time when you could open a one-hour photo operation, put a sign over the door, and have a pretty good shot at making a living. That time is past. Intense competition has taken the profit from the simple act of developing and printing film, and the switch to digital cameras is eroding your customer base.
The bad news is you’ve got to keep “feeding the monster” just to cover the ongoing expenses of lab lease and maintenance payment. The good news is that if you’ve got a digitally-enabled lab you are ready to expand your repertoire to include these profitable “sidelines”. These ideas can help.
We've gathered ideas for 31 "Profit Modules" from some of the sharpest photo retailers in the world. Ideas that you can implement in your business. And we've brought them all together in one 90-page manual to help you get started.
Most of these profit centers are based on the assumption that you already have a digitally-enabled lab and at least one computer running Adobe Photoshop. The first 24 can be done in your existing store or lab without requiring more than a few square feet of space, and don’t require you to ever take a photo of a person. The next five require only small amounts of studio space and professional lighting equipment; the last two are completely different business models!
You get all this in a soft-bound 90 page book, with color photographs, for only $29.99
Available from PMA Business Resources or Order online
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