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"If you build it, they will come"
That's a great line from the movie "Field of
Dreams," and it's also a great recipe for disaster.
We knew we couldn't sit back and expect customers to
flock to our online lab. It would take marketing and promotion.
We're getting started.
Already our web site has several pages that promote
the service. Here's one:
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Using lots of screen grabs, I designed an illustrated
tutorial that shows our customers how to download, install and use the
software. It's burned onto the CDs and also on our website.
In the next few weeks we plan the following:
- Add the software to every Photo CD we burn for
customers
- Do a direct e-mailing
- Put an insert in our photofinishing envelopes
- Put coupons on every memory card or other digicam
accessory we sell
- And could we get away with a special offer for
every organization that comes in asking for a donation? That one would
require some thought!
Chris Johnson of FotoWire says that "A typical FotoWire lab who promotes the service and has CD's available,
signage on the counter, and competitive pricing, should be hitting up to
$2,000 per month in sales in the first 12 months."
| Here's a counter card. We make our
own displays for CDs by using a lucite rack intended for books. The
sign was printed on our Konica QD-21 and fastened to the rack with an
ATG adhesive gun.
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Insert in photofinishing bags is also
a handout. Inspired by Christine de Cocker of Accuphoto
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We'll see. If you've got any great ideas, please email
me.
Our story so far:
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