McCurry Marketing Idea Exchange Archives
Volume 96 -
January 26, 2005
Issue 96 – January 26, 2005
Welcome to Issue 96 of the McCurry Marketing Idea Exchange. You requested to
receive this newsletter.
Please send us your marketing idea as well as comments on those ideas posted by
hitting your reply button or emailing to email@example.com. You may offer
free subscriptions to your colleagues by telling them to send an email to
firstname.lastname@example.org - Ask them to include their name, store name and city
in the body of the email - privacy is protected, see below.
Please Enjoy, Consider and Profit from these ideas.
All the Best,
Parting comments about special issue 95½
Last week we sent you a special alert about the great article in USA Today’s
Friday edition, “Memories Gone in a Snap”
That’s the one telling customers they should "use a professional lab to make
prints. Home made prints generally fade . . ."
If you didn’t buy several copies to frame in your store, it’s not too late to
view it at this site:
Incidentally, the McCurry Marketing Idea Exchange has never had so much response
as we have to this posting! Kudos to all in our industry who helped make it
Idea #1 - Take portraits in your business
Reid Webber, Sarasota Photo Center, Sarasota FL www.sarasotaphotocenter.com
Small businesses will be changing over the next couple of years and probably
competing with other photographers, who are printing more at their office and
not bringing you as much business. Compete! We have been doing business
portraits in our small studio for 11 years now and this past year have started
going out to take pictures at popular locations such as the beach. We now use a
digital camera to shoot the portraits and a computer preview for the business
portraits. It is easy to add $19.99 to fix a few wrinkles and problems, then
save the image in different formats and put it on a CD.
Here’s the Marketing portion. When the customer comes to pick up the business
portrait CD 30 minutes later, they leave with: the CD, written release to use
the photo, a coupon for them and a coupon for a coworker and we are adding a
sample business card layout. The business card layout will be a flyer with a
sample of their picture and name and the prices. We can print 1,000 business
cards for a cost of about $25. They take a while to cut, but sales for $139.99
should be a good profit. The bottom line is that the customer leaves with
information to make additional purchases. We also add them to our internet email
list for the monthly newsletter.
Idea #2 – Doing Good is Good for Your Business
Mitch Goldstone, 30-Minute Photo, Irvine CA, http://www.30minphoto.com
(editor’s note: Mitch chairs Irvine's community services commission and is
constantly involved in charitable works. One side benefit of doing good is that
your business can do well as a result of the favorable publicity that results.)
Here's the most recent info on Operation Photo, which several leading camera
manufacturers are also supporting with donated digital cameras, including Kodak.
Operation Photo, a national campaign expects to raise 10,000 used and older
model digital cameras for distribution to military families by Valentine's Day.
The cameras are being distributed through http://www.operationhomefront.net a
501-c3, non-profit which will be sending receipts for deductions for the donated
cameras, and www.30minphotos.com will be providing $25.00 online gift
certificates to each person who donates a camera , but for other specialty
dealers they can send cameras directly to Operation Homefront (see link above
See below and I hope you will forward to your extensive contact list for those
with extra, older model digital cameras that have already been placed in that
infamous "appliance draw" or for camera stores with excess inventory that they
are seeking to donate and write off.
Idea #3 – The world is our community, particularly now
Rich Rosenberg, Phototek, www.phototek.com
Hi Bill: I was stunned by the enormity of the tsunami and the horrific loss of
life and property, but none struck a need like the AP story from Galle,
Sri Lanka. Special needs children died in their beds being unable to
avoid rushing waters. We have started a foundation for relief of this shelter
and welcome any of our photo business brothers to join in this mission, or to
find their own relief-directed cause. Please visit www.specialkidsday.org This
is a wonderful way to be part of kids giving to kids in schools, or any adult
contributions from all over your market place. A sincere way you could share in
giving back. Join us, start your own....but get involved; the rewards are
Scheduling Frustration at DIMA/PMA
Some of you already noticed that the Marketing Idea Exchange (Saturday, February
19 @ 1:15) is scheduled at the same time as Chris Lydle's session, Creating
Loyalty and Profits Through Digital Photo Classes. Alas, when you have as many
good sessions as DIMA does, these types of conflicts will occur. Your possible
1. This is why you want more than one person from your organization attending -
so you can go to different sessions and compare notes.
2. If you're not able to have enough employees to cover all the sessions, then
partner with another industry colleague. Determine ahead of time who will go to
which session then plan on meeting immediately after the session to share notes
with each other.
3. Order the tapes from the session.
Bill McCurry’s Speaking Schedule At DIMA/PMA/PPFA February in Orlando
More information at:
At the DIMA Conference:
+ Saturday, February 19, 10:30AM - 11:30AM
D92 - McCurry Marketing 201
Nothing happens until somebody sells something – discover how you can sell more
quickly and cheaply.
+ Saturday, February 19, 1:15PM - 2:15PM
D102 - DIMA Marketing Ideas Exchange
Where money making ideas are share, new friendships made, old friendships
rekindled and your profits begin to grow.
At the PMA Convention:
+ Sunday, February 20, 6:30PM - 9:30PM
N1 - It's Your People. . . Really! Change Your Focus and Grow Your Sales
Hot off the presses – PMA’s newest book will refocus your team’s efforts to
boost your sales for 2005 and beyond
At the PPFA Convention:
+ Monday, February 21, 8:00AM - 9:15AM
F303 Are You Talking to Me?
Communication is the problem and the solution – uncover techniques that reduce
frustration, save time and make money.
+ Monday, February 21, 11:00AM - 12:20PM
FG3 PPFA General Session Luncheon - Big Bang - Little Buck...Effective Marketing
on the Cheap
The title says it all.
+ Monday, February 21, 2:30PM - 5:20PM
F308 Direct Marketing - From Your Idea to Cash in the Bank
Focus your message, focus your target and hit the bull’s eye of increased
profits. Find out how at this session.
(available after it is published)