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Issue
331 -
January 28, 2010
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MMIE #331 - When you've got it, flaunt it
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Hello
I think Andrea Dromm said that, in a series of ads for a
now-defunct airline. Our first Idea this month shows how
Bruce Laumeister of Vermont Color is flaunting his gifting
ideas in a display that goes on forever.
 Less
pretty than actress Andrea Dromm, but with a much longer
career in his chosen field, is Fred Lerner. Lerner was
President of PMA in 2006-2006, and will be honored next
month at the United Nations in Manhattan. Here's the press
release:
The International Photographic Council (IPC), a
non-governmental organization of the United Nations, has
bestowed its highest honor, the annual Hall of Fame Award
upon Fred H. Lerner, Co-founder, President, CEO, and
Director of Ritz Interactive, Inc.
A presentation will be held during the IPC Annual Hall of
Fame Luncheon at the United Nations in New York City on
February 11, 2010.
IPC President James Chung will deliver opening remarks. Ted
Fox, Executive Director of PMA, will present the keynote
address.
Ted McGrath, President and CEO of T.M. Associates and IPC
Industry Leadership Award Honoree in 1999, will introduce
Fred Lerner.
For luncheon information or reservations, please contact
James Chung at jchung1@prodigy.net or 914.476.1712. Seating
is limited. |
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Idea # 1 - It's not as big as the Great Wall of
China (quite)
Bruce Laumeister - Vermont Color/Photographer's
Eye - Manchester, VT, USA -
http://www.vermontcolor.com
Click
here to see a much bigger image.
Our "killer wall" of more than 50 different
personal photo gifts continues to produce more
than $100/day of orders AND it's not really gift
season yet.
Friday was a good as any other prime day.
We also feature on the color wall 12" x 4'
banners like "Happy birthday" and "Welcome
Home". For our paying customers we gladly
elaborate with photos and other graphics.
If you've got it - if you can do it - flaunt it.
If you don't show it, the customers won't know
it! |
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Idea #2 - Cover it up with a sign that shows
what you do.
Chris Lydle - Chris' Camera Center, Aiken, SC
USA -
www.chriscamera.com
 In
early January we lost our convenient upstairs
storage space. The tenant next door had a spat
with the landlord, and the access stairway went
through her shop. So the landlord locked off the
staircase and we had to bring everything out and
find a space for it.
With only a couple of days to absorb 7 years
worth of "stuff" I think we did pretty well. But
to add to the sheer bulk, Meade shipped in - too
late for Christmas sales - the big telescopes we
had ordered in July.
In desperation I shoved the ugly shipping boxes
into the front window and printed out a 24" x
78" vertical sign to mask them. Because we've
just started doing Photo Booth services, I made
the sign in the form of a stylized Photo Booth.
Read more about photo booth projects in our
archives
MMIE #325 (about Dan's Camera and
their photo booth project) and
MMIE #330(about the Chris' Camera Center
project)
We also ran a "Lost Our Storage Space"
ad, where anything over 16" in one or more
dimensions was 20% off. And we sent an email on
the same topic.
Any excuse for an ad - we were soon ripping
those telescope boxes back out of the window! |
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Idea 3 - Last chance to save $100 on PMA events
February 1 - that's when the $100 savings on the
All Conference Connection Pass, which includes
the AIE Output Summit, ends. Register before
it's too late.
If you're going to Anaheim, the biggest reason
to go is because of the educational events. And
you can go to just about everything for $199.
Register
here
About the consumer event: What the Duck is
that about?
 Yes,
there's going to be a big consumer camera show
in the same complex on Saturday. It's not in the
same hall, and it's not that consumers are going
to be wandering around the PMA/DIMA trade show!
It's called the Southern California Photo Expo,
and it's one day only - Saturday, February 20,
2010. Live demonstrations, free workshops,
drawings, and giveaways are some of the
highlights of the family-friendly one-day event.
Visit
www.funphotoexpo.com for more information. |
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Calendar of Industry Events
February 19-23, 2010 - PMA '10 kicks off
in Anaheim, CA. Conferences begin the 19th and
the trade show begins the 21st.
http://pmai.org/pma2010_home.aspx
March 2-6 - CeBIT, Hanover, Germany
June 3-6, 2010 - PMA Australia, Melbourne
http://www.pmaaustralia.com.au/
June 21-24, 2010 - IPI Members' Retreat and
Supplying Partners Trade Show, The M Resort,
Spa & Casino in Nevada. Members only
July 16-20, PRO Members' Convention and Trade
Show, Renaissance, Ohio - Members only
September 21-26, 2010 Photokina in Köln,
Germany.
http://www.photokina-cologne.com/
September 22-25 - CEDIA Expo, Atlanta, GA |
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Remember to send us your marketing ideas, as well as
comments on those ideas posted by hitting your reply button
or emailing to editor@mccurryassoc.com.
Your colleagues may also get the newsletter free in exchange
for submitting ideas. Give them this link to sign up but
remind them they have to share:
http://photoimagenews.com/mccurry.htm
Please Enjoy, Consider and Profit from these ideas.
All the Best, Bill
Terms of use
William J. McCurry, Chairman
McCurry Associates
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