Idea #1 - That's a funny troll on your chest, Glynn
Glynn Lavender - Camera Action Camera House - Melbourne, Australia - www.cameraaction.com.au
We introduced our own in store gifting in December 07.
We were ready to launch a whole bunch of new services but due to stock shortages and staff training we were about 6 weeks behind when we would have ideally launched this new range of services.
So we needed a sure fire way of getting the message in front of our customers that they just couldn't miss.
Enter the human billboards.
We employ six staff to work in the front section of our store and their main role is selling photo services and cashiering.
So we printed up a bunch of Photo T-Shirts on our new machine with our staffs heads on them - highlighting the fact that we did Photo Gifts in ONE HOUR and in doing so we turned our staff into human billboards.
The response was immediate, the business was, and continues to be, fantastic and in a few short weeks we had paid for our complete investment.
Starting up a whole new range of services is no good unless you can find a way to get the message out to your customers - our human billboards will work for us all year as we change the shirts to promote different seasonal events.
No one entering our store will miss the message that we do photo gifts, and we do them fast! (surcharge for one hour of course)