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Issue 209 - June 21, 2007

Bill McCurry
McCurry Associates
wmccurry@mccurryassoc.com

609 688-1169

 

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  Metarie store rebuild is honored for its architectural flair
Ideas for the photo/imaging industry June 21, 2007

 
  Hello  

Welcome to Issue 209 of McCurry Associates' Marketing Idea Exchange. You requested us to send you this.

Please send us your marketing idea as well as comments on those ideas posted by hitting your reply button or emailing to editor@mccurryassoc.com. You may offer free subscriptions to your colleagues by sending them this link: http://photoimagenews.com/mccurry.htm

Please Enjoy, Consider and Profit from these ideas. All the Best, Bill

 
 
Idea #1 - As featured in New Orleans Magazine

about David Guidry - Lakeside Camera and Video - Metarie, LA - www.lakesidecamera.com

There's a verse in a Martina McBride song: "You can spend your whole life building - something from nothing - one storm can come and wash it all away."

That's exactly what happened to the Guidry family when Hurricane Katrina hit the New Orleans area.

When David Guidry was honored as PTN's Dealer of the Year during PMA 2006, he made a very moving acceptance speech. He admitted that Katrina was a huge challenge to him and his family, and that it was the opportunity to change his entire life and career. Rebuilding in an industry that has faced so many disruptive changes wouldn't be easy - but there was nothing in life that he would rather do!

PMA Newsline this week quoted an article in New Orleans Magazine in which Lakeside Camera was honored in the magazine's "annual pursuit of the year's best new architecture"

According to the article "Except for its location and general massing, Lakeside Camera Photoworks is new in every way.

"The public zone is perhaps the most innovative. In the words of architect Errol Barron, ". . . one is not so much a customer as a participant."

"One comes here to do things as well as buy things. There are computer work stations linked to kid corrals, play areas with low enclosures close to Mom as she works on a scrapbook of last week's birthday party. The kiosks are organized but with bit of randomness, kind of like . . . floating! Yes, there's a flood related theme."

The finishing counter at Lakeside Camera Photoworks even looks like a boat. photos by Chris Lydle

Customers working at the kiosks have a modicum of privacy, yet can easily check out their youngsters at play in an adjacent kiddy corral.

 
 
Idea 2 - Find more ways to use the equipment you buy

LeMoyne Johnson - Johnson Photo Imaging - Bradenton, FL - www.jpiphoto.com

Hi Bill,

Here my second idea which would help those stores who have a portrait studio.

We have just purchased card printers to do ID cards for high schools. But in thinking of other ways to use them, I have thought about printing our own custom extremely small run gift cards targeting a special promotion.

Then in talking with our customers, particularly women, I asked about the difference between coupons and a gift card. Almost all of them might save a paper coupon but they usually got thrown away. However, ALL of them said they would keep gift cards and ALWAYS spend them.

We have noticed a significant decline in the glamour shoots discussed above (with a nice paper coupon/certificate) I will be replacing them with gift cards and see how this goes.

We are also just starting to use the gift cards for portrait sessions and hope this will be really helpful. When a customer brings a new baby (and baby pictures) into the store we will be giving them a gift card for a "free" baby portrait session to get them started in the cycle. Should know within 6 months if this works.

We are also working with an internet based company called Experion which can get names of pregnant women. We will be sending out gift cards to them for a Maternity session and a free newborn portrait.

Hope these ideas help someone else!

 
 
There are more Division meetings to come . . .

The Northwest Division meets Friday, October 26 and Saturday October 27, 2007 with location t.b.a. in Downtown Seattle

Great Lakes Division Annual Meeting - July 27, 2007 - July 29, 2007 - Hyatt on Capitol Square - Columbus, OH

PMA Division Event - NY/NJ Metro Division Roundtable Dinner Meeting - September 18, 2007 - September 18, 2007

PMA Division Event - North Central Division Annual Meeting September 21, 2007 - September 23, 2007 Days Inn Hotel & Conference Center La Crosse, WI

 
  Terms of use:

To cancel your subscription, please send an email to cancel@mccurryassoc.com

The email should be sent from the email account that is the contact. Otherwise, be very clear in the text of your email who the contact is.

Sincerely, Bill


William J. McCurry, Chairman
McCurry Associates

 
 

 

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