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Issue
206 -
May 31, 2007
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The Devil (and the PROFIT) is in the details
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Ideas for the photo/imaging industry |
May 31, 2007 |
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Hello
Welcome to Issue 206 of McCurry Associates' Marketing
Idea Exchange.
Please send us your marketing idea as well as
comments on those ideas posted by hitting your reply
button or emailing to editor@mccurryassoc.com. You may
offer free subscriptions to your colleagues by sending
them this link: http://photoimagenews.com/mccurry.htm
Please Enjoy, Consider and Profit from these ideas.
All the Best, Bill |
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Idea #1 - Trying to wait out the media sales
people -
Steve Weiss - Creve Coeur Camera - Creve
Coeur Camera, Inc - St. Louis, MO -
www.cccamera.com
Idea from the Midwest . . .
We have held back on 10% of our
advertising budget this year for last minute
deals.
Weekly we are given offers to participate
and advertise with the stations and others.
We negotiate hard when the stations make
us offers. Several have come to us with
$4000 deals for which we have paid nothing
and only given 200 disposable cameras to the
event.
Given the difficult times we face today .
. .don't forget . . . they too (the radio
and TV stations) are in a similar situation
with the onslaught of digital radio, XM,
cable TV and others.
Make crazy offers and they will get
accepted . . . and if not . . . move on. |
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Idea 2 - Push those profitable 2nd sets of
ID photos
Steve Zweig - Penn Camera Exchange, Inc.
- Beltsville, MD -
www.penncamera.com
Recently Phil Rigby from the UK mentioned
selling the extra set of passport photos. We
started that about 8 months ago and it's
been a pleasant surprise.
We charge $11.99 for the original set and
$6.99 for the copy. I was amazed to see
customers purchase multiple copies (5 was
the largest). It's "found money". Right now
we're running about a 30% success rate in
selling the 2nd set so there's still lots
more room to grow.
We spiff the 2nd set $1.00 each.
editor's note: a "spiff" is a
special incentive to sell a particular
product.
An interesting low-tech, low-cost item we
discovered at CES is the Rainsleeve from
Optech. Two Rainsleeves are packaged
together for a MSRP of $6.99 - we felt this
deserved to be sold at $8.99. We encourage
our customers to keep a package in each
gadget bag they have and in their glove
compartments. A very clever consumable
product. |
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Idea # 3- Could we team up on photo
finishing?
Patrick Lam - Charms Imaging -
Philippines
Hey Bill!
During my stay in the US I remember that
stores like Costco, Walmart and other big
companies were able to offer receiving of
files from one store to be printed in other
stores around the country. Of course, most
lab owners can not offer this service
because they only own one or two stores
within their state.
But, as I was in DIMA/PMA I met people
from different city and states, if some
people would like to cooperate with each
other and form a group, that group would
allow its members to be able to offer this
as an added service |
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What's the difference between hominy and a
homily?
Those of you who know are probably on the
road today, heading to the
PMA Dixie Division Annual Meeting
in Virginia June 1-3 for 2 chances to hear
the best of McCurry - and maybe a one-on-one
business counseling session.
Saturday morning - Best of DIMA 2007
Expanded and Updated -
Bill expands on his popular DIMA '07
session nicknamed "33 Money Saving Ideas You
Can Do Within 33 Hours of Returning Home".
If you missed the Digital Imaging Marketing
Association's 2007 meeting in Las Vegas this
is your chance to get the best of Bill's
wisdom and real world solutions culled from
successful photo companies around the world
in this new and expanded version
Saturday 1:00--5:00 - Optional one-on-one
consultation time with Bill McCurry
Register in advance to meet Bill for a
one-on-one business consultation.
These 25 minute sessions are available on
a first come, first scheduled basis for a
nominal fee to PMA Dixie of $20.00.
Sunday 8:45--10:15 Marketing Idea
Exchange and Roundtable led by Bill McCurry |
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Terms of use:
To cancel your subscription, please send an email to
cancel@mccurryassoc.com
The email should be sent from the email account that
is the contact. Otherwise, be very clear in the text of
your email who the contact is.
Sincerely, Bill
William J. McCurry, Chairman
McCurry Associates
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