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Issue 196 -
March 22, 2007
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McCurry Marketing Idea Exchange
-
Interviews
with Jennifers
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Ideas for the
photo/imaging industry |
March 22, 2007 |
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Hello
Welcome to Issue 196 of McCurry
Associates' Marketing Idea
Exchange. Many visitors to our
special sessions at the Complete
Picture Inspiration Center asked
for copies of the videos we
showed.
We've been working on this
and the way to access them is
shown in Item 1, just below.
Please send us your marketing
idea as well as comments on
those ideas posted by hitting
your reply button or emailing to
editor@mccurryassoc.com. You
may offer free subscriptions to
your colleagues by sending them
this link:
http://
photoimagenews.com/mccurry.htm
- Ask them to include their
name, store name and city in the
body of the email - privacy is
protected, see below. Please
Enjoy, Consider and Profit from
these ideas. All the Best, Bill |
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Idea 1 - Bill
McCurry's Special
Report is now
available
For the second year,
HP retained Bill
McCurry to present
his ideas within The
Complete Picture
Inspiration Center
at PMA. This year
Bill went
cross-country
interviewing
“Jennifers” about
their experiences
with HP's Photosmart
Studio.
What Bill found
surprised him and
may surprise you.
HP’s Studio is
opening doors for
photo retailers way
beyond the Jennifer
target market. You
can read Bill’s
report and view
portions of the
interviews
here |
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Idea #2 - Easy way
to put a few more
pounds into the cash
box
Phil Rigby –
Spectrum Imagining
-Newcastle upon
Tyne, UK -
http://spectrumimaging.co.uk
Passport photos
and ID pics are a
nice little earner,
but most people only
want the standard 4.
We have found it
incredibly easy to
upsell 'an extra
set' for ONLY £1.99
more. Success rate
of over 50% - money
for nothing, and
since most id pics
need to be taken
within the last 6
months, - shouldn't
hurt future sales
either.
Just my 2 penny
worth |
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Idea # 3 - How to
build your own
cabinet for heavy
kiosks
Sid Davidowitz -
The Picture Spa -
Paramus, NJ -
http://www.picturespa.com
 Since
so many are joining
the HP Studio kiosk
team I thought you
would like to see
what I constructed
as a counter for
them. If you have an
Ikea near you this
is a easy project.
Each of those
terminals weighs 70
lbs!
Editor's note:Sid
was kind enough to
forward a complete
set of instructions
for building this
unit. We've posted
it at
http://photoimagenews.com/2unitkioskstation.pdf
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Terms of use:
To cancel your subscription,
please send an email to cancel@mccurryassoc.com
The email should be sent from
the email account that is the
contact. Otherwise, be very
clear in the text of your email
who the contact is.
Sincerely, Bill
William J. McCurry, Chairman
McCurry Associates
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