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Issue 194 -
March 8, 2007
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McCurry Marketing Idea Exchange
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Ideas for the photo/imaging
industry |
March 8, 2007 |
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Hello,
In
last week's issue I said "It's
High Noon in the photo industry, and
we haven't even pulled our boots on
yet!"
If you HAVE pulled your boots on
- at least enough to get to Las
Vegas for PMA 2007 - join me to see
how the Jennifers of this world want
you to reinvent your business. And
if you don't give Jennifer (and her
sisters and brothers) what she
wants, she's gonna find someone who
will . . .
Where: The Complete Picture
Inspiration Center, R171
When: Thursday, Friday or
Saturday at 12:00 Noon
Dealers who adapt are finding
business is growing, dealers who
stick to "business as usual" are no
longer getting "business as usual."
When you get back home and read
this issue of MMIE you'll see what
others are doing to survive and
thrive.
Please Enjoy, Consider and Profit
from these ideas.
All the Best,
Bill |
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Idea 1 - Save $5 on
stuff you want to buy
anyway.
On the off chance
that you're just packing
for Las Vegas right now,
here's a present from
PMA to you
If you're reading
this e-mail but don't
have a printer, seek out
Bill McCurry and ask him
for a copy |
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Idea #2 - Give (sell)
the customers what they
want
Michael St. Germain -
Concord Camera -
Concord, NH -
www.conco rdc amera.com
The third idea is
rather simple. We
received a number of
requests from customers
for frames with
non-glare glass. As many
of you may know ,the
major ready-made frame
companies do not offer
NG glass.
I hate saying NO to a
customer.
So I thought why not
purchase a case of 32x40
non-glare glass and cut
it to some specific
sizes to fit many of the
frames we sell. Voila!
Instant acceptance and a
new profit opportunity.
You can add from $3 to
$10 to the price of the
frame and offer
something that the big
box stores are not.
editor's note:
Mike called this
"the third idea" because
he took care of his dues
for the year by sending
in three ideas at once.
We haven't sent out
any invoices this year,
but if you haven't
contributed your own
great ideas yet,
consider this a
threatening notice! |
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What's still on Bill's
agenda at PMA
FRIDAY, MARCH 9, 2007
– PMA – Las Vegas
Convention Center
- 8:00 – 9:00am –
601 PMA Marketing
Idea Exchange –
Focused on marketing
ideas for minilabs
and those delivering
photo services to
consumers, you will
hear how new
services can be
profitably and
quickly added and
dozens of ideas that
can shape your
profits for the year
ahead. We’ll have
more (and different)
real world results
from The Complete
Picture Inspiration
Center.
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Party on while you honor
PTN's Dealer of the Year
Each year Photo Trade
News honors the Dealer
of the Year. Here's your
personal invitation to
the cocktail party in
honor of
Bedford Camera, with
6 stores in Arkansas. |
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Terms of use:
To cancel your subscription,
please send an email to cancel@mccurryassoc.com
The email should be sent from the
email account that is the contact.
Otherwise, be very clear in the text
of your email who the contact is.
Sincerely, Bill
William J. McCurry, Chairman
McCurry Associates
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