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The custom CD look without silk screening
As more and more of our customers order CDs with the
development of their films, one burning question arises:
How on earth do you have the unmitigated gall to
charge $6.99 for the same CD they can buy for 12.9 cents at Staples?
Sure, you and I both know it's not the blank CD the
customer is paying for, but the equipment you bought and the service you're
providing. Giving them a good looking CD is one step toward justifying what
you're charging.
If
you buy a lot of blank CDs for one purpose - such as making CDs from your
customers' films or digital media - your best solution is buying from a
specialty vendor such as Acutrack. They silk screen high-quality blank CDs
and the cost can be well under a dollar apiece, depending on the quantity
and the number of colors in your design.
You can also buy special ink jet printers that have a
tray for blank, inprintable CDs. Models like the Epson 900 can also be used
for regular printing. Some dealers who have used them report that the
resulting CD is not as attractive as the professionally prepared ones, and
that the cost is not low when you take into account the cost of ink and the
cost of inprintable CDs.
I
print several different products on CD, but usually not enough to justify an
order of 1,000 CDs! I opted for a simple method to produce good-looking CDs.
The CD-Stomper label application system applies pre-cut labels to any CD and
does so smoothly. When producing CDs we've found labeling to be quite a bit
quicker than waiting for the CD to finish burning.
CD-Stomper comes with Click'n'Design software, which
allows you to design your own labels. Two labels print on each sheet of
label material. After the labels are printed, you place one - adhesive up -
on the CD Stomper. Put a blank CD on the central spindle, press it down, and
the label is applied, perfectly applied and without wrinkles.
The best way to buy the labels is in the 300-label
bulk pack. We've printed labels on a number of ink-jet printers, which
are slow but produce a quality product. Add the cost of ink and a blank CD
and you're still well under a buck apiece. We deliver our CD products in a
slim-line plastic jewel case, which doesn't cost any more than paper if you
buy carefully.
Our retail store recently add a Xerox Phaser color
printer to the lineup. Now the labels we print look better than ever, and
printing the labels helps us meet our monthly usage requirements for the
printer.
We can provide you with great looking labels or
complete blank CDs. E-mail me for
a price quotation.
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