Keep them coming back with a "Customer of the Month"
Do you reward your customers when they do something right? Everybody loves to be
"stroked," and a Customer Photo of the Month program is a great
way to do it. Heres how we implement our program at Chris' Camera Center in Pompton
Lakes, New Jersey.
Our senior lab technicians keep an eye open for especially good photographs as they
process rolls. We flag the bag with a post-it note and when the customer comes in, say
something like this: "Andrew, that picture from New Mexico was really terrific. Would
you mind if we made posters for our Customer Photo of the Month program and put one in the
Now, whos going to say no?
We make the posters with our digital imaging station. We scan
the print and make a 9"x13" file, at 300 dpi, in Adobe PhotoShop.
(In addition to our dye-sub printer, we have a Hewlett Packard ink jet printer that can
handle images up to 12"x18".) After weve "tweaked" the image a
little, we increase the canvas size to 12 x 18", which gives us room to add some
text. Then we print it on Epson Photo Grade Super B paper (13" x 19") and hang
one copy in the window. We give another to the customer. Ill also post a smaller
copy to our website at ChrisCamera.com
You know darn well the customer will send his or her friends down to look in the
window, and theyll have a warm fuzzy feeling about us.
When we select the next "Photo of the Month" we take the old one out of the
windows and hang it up along our hallway. That way the customers are reminded, every time
they walk into the store, that we regard them as somebody special.